Google Cloud operates globally, serving clients across industries and of all sizes from startups to multinational enterprises. Although its presence in China is limited, Google's AI influence spans the Americas, Europe, Asia-Pacific, and beyond.

A cornerstone of Google's GenAI leadership is its Gemini family of foundation models, developed by Google DeepMind. These models, including the latest Gemini 2.5 Pro launched in March 2025, offer a spectrum of capabilities:

• Pro: High-performance, general-purpose model
• Flash & Flash-Lite: Optimized for latency-sensitive use cases
• Flash Thinking: For advanced reasoning and decision-making

These models enable multi-modal understanding, image generation, language processing, and more giving enterprises the tools to innovate faster and more efficiently.

In today's e-commerce landscape, consumers expect intuitive, personalized, and efficient digital experiences. Google addresses this with Vertex AI Search for Commerce, purpose-built to drive personalized product discovery at scale optimized for revenue-per-visitor and seamless user experiences.

Highlights Include:

• Search & Browse: Supercharge e-commerce sites with Google-quality semantic search tuned for maximum product relevance and revenue impact.
• Conversational Search: Leverage Gemini-powered real-time dialogue to guide shoppers through complex journeys - turning queries into conversions.
• Recommendations: Deliver highly personalized product recommendations at scale.
• Semantic Image Search: Users can find items by image or combinations of text and visual cues.
• Conversational Commerce: Helps retailers offer assisted shopping across digital channels, powered by data-driven and human-like AI conversations.

Search behaviors have changed. Users now enter longer, more nuanced queries seeking complete answers. Traditional search engines often fall short, requiring manual tweaking. Vertex AI Search changes this.

Advantages of Vertex AI Search for Commerce:

• Cutting-edge AI/ML Models: Gemini and other foundation models provide unmatched accuracy and relevancy
• Proprietary Intelligence: Powered by Google Shopping datasets, knowledge graphs, and user behavior signals
• Advanced Intent Detection: Understands the why behind user queries for better personalization
• AI-Based Catalog Optimization: Enhances product discoverability using AI-enhanced crawlers and modeling
• Scalable Personalization: Customizes results using real-time shopper behavior and historical data
• Managed Deployment: Fully managed, low-overhead deployment experience
• Flexible Customization: Businesses can fine-tune search behaviors to meet unique KPIs and business goals

Being recognized as a Leader in the Gartner® Magic Quadrant™ for both AI Platforms and Product Discovery underscores Google's unmatched capability to deliver real business value. From enterprise AI initiatives to personalized commerce experiences, Vertex AI is the bridge to innovation.

Whether you're a global enterprise looking to scale your AI infrastructure or an e-commerce brand aiming to elevate product discovery, Google Vertex AI and Vertex AI Search for Commerce offer the advanced tooling, intelligence, and flexibility to help you succeed in the era of AI-driven business.

At ackresponse, we help businesses leverage cutting-edge AI technologies like Google Vertex AI to transform their operations and customer experiences. Our expertise includes:

• AI Strategy Development: We help organizations develop comprehensive AI strategies aligned with their business objectives.
• Vertex AI Implementation: We assist in implementing and optimizing Google Vertex AI solutions for enterprise needs.
• E-commerce AI Solutions: We help retailers implement AI-powered search and recommendation systems.
• AI Governance and Compliance: We ensure AI implementations meet regulatory and security requirements.

Partner with ackresponse to harness the power of AI and stay ahead in the rapidly evolving digital landscape.